Search Engine optimization is one of the growing areas in modern IT industry. In this series of articles I will try to give you an idea of this exciting and challenging world.
First let us consider the following scenario. Jones from England wants to know about the resorts in Munnar. What does he do? He just gives a search resorts in munnar in his favouraite search engine. He may get something like the results displayed on the list. There may be 100s of resorts having a website in munnar,but the client is interested only in a result appearing in the first or atmost second pages of his search.
So even if you create a good web site dfor your organization, the number of visitors visiting your site and hence your business depends heavvily on where your site appears on the search engine listing.
Search engine optimization (SEO) Basically consists of tools and techniques to make your website more search engine friendly that search engines rank them high. This is a very difficult task since your competitors are also trying to achieve the same goal.
You need to contiouosly monitor your sites progress in different search engines and also know who are your competitors, what is their strategy,and how to get ahead of it.SO SEO is a continuous game and you cannot always win unless you are technically superior and have enough resourses at your disposal.
In my next articlwe I will discuss how search engines view a site and what are the parameters to be considerd.
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