Kannan Balakrishnans SEO Tutorial: Part II- How do search engines rank your site?

Now we saw the importance of being first in the search engine results. But as we have seen in the last chapter this is a highly competitive environment and methods and techniques are evolving every day,one have to be up to date with the current trends in the area.
assess
In this chapter, I will focus on the following question?what factors contribute to a site being among the first in Search engine rankings.Also the knowledge is essential for a web designer to design the site optimally.
A badly designed web site is very difficult to optimize and so a good web site designer must know the basics of SEO.
There are many factors which contribute to the popularity of a site. These can be broadly divided into three.

1. Design of the site
2. Content Of the site
3.Links and other factors external to the site.

Again there are many factors in each of these categories,but we will look into the most important ones as a beginner.
Design of the site:
1. The name of your site/domain/sub domain
2. The age of the domain
3. Structure of the site
Contents
1. The Title of the page
2. Keyword density
3. Meta tags
3. originality of the content
Links and external factors:
1.What sites your site is linked to
2.What sites link to your site
3.Authority of your site.

REmember that every page of your site is crawled by the search engine robots and the search engines use an algorithm (which is not public) to determine the ranking of your site.

Now let us examine these factors one by one in the next article.

Kannan Balakrishnans SEO Tutorial: Part I- WHAT is SEO?

Search Engine optimization is one of the growing areas in modern IT industry. In this series of articles I will try to give you an idea of this exciting and challenging world.

First let us consider the following scenario. Jones from England wants to know about the resorts in Munnar. What does he do? He just gives a search resorts in munnar in his favouraite search engine. He may get something like the results displayed on the list. There may be 100s of resorts having a website in munnar,but the client is interested only in a result appearing in the first or atmost second pages of his search.
So even if you create a good web site dfor your organization, the number of visitors visiting your site and hence your business depends heavvily on where your site appears on the search engine listing.

Search engine optimization (SEO) Basically consists of tools and techniques to make your website more search engine friendly that search engines rank them high. This is a very difficult task since your competitors are also trying to achieve the same goal.

You need to contiouosly monitor your sites progress in different search engines and also know who are your competitors, what is their strategy,and how to get ahead of it.SO SEO is a continuous game and you cannot always win unless you are technically superior and have enough resourses at your disposal.

In my next articlwe I will discuss how search engines view a site and what are the parameters to be considerd.